Quantitative Research
Quantitve research focuses on one narrow minded question, to which collects numerical data from the participants, hoping the end results are unbiased and can be the basis of further research. Quantitative methods can be used to verify, which of such hypotheses are true.
Qualitative Research
Qualitative research is different from quantitive in that, it asks much broader questions and collects word data. The researcher look for themes and describes the information in themes and patterns.
Qualitative methods produce information only on the particular cases studied, and any more general conclusions are only hypotheses.
Audience Profiling
Audience Profiling allows the researcher to find the profile of the audience so they are able to ask the right people in an effective way to produce the best result possible. Details fo the audience include, sex, age, education, qualification, work experience, financial background, field of work, intrests, mood, orientation, bias, food habits, religous background, physique, helcondition, ect. a common method of audience profiling is demographics. This defines the adult population largely by the work that they do.
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